South Dakota Head Start Association 3 Year Strategic Plan
January 2011 - January 2014
South Dakota Head Start Association Strategic Plan
Priority Area 1: Build Awareness of Head Start
Goal 1.1 – Complete development and implementation of SDHSA marketing plan
by 2013
Strategy 1.1.1 – Complete Environmental Analysis
Strategy 1.1.2 – Determine Target markets for SDHSA
Strategy 1.1.3 – Develop marketing messages/determine vehicles
Strategy 1.1.4 – Complete Google Analytics Grant program information
Strategy 1.1.5 – Finalize Plan
Strategy 1.1.6 – Implementation
Goal 1.2 – Develop Universal waiting list reporting form
Strategy 1.2.1 – Determine availability of information/Intended use
Strategy 1.2.2 – Develop form (specific as possible)/Set reporting cycle
Strategy 1.2.3 – Develop spreadsheet for simplified analysis
Strategy 1.2.4 – Strengthen communication and participation with tribal programs in regards to waiting list #s
Goal 1.3 – Double exposure to SDHSA website (1,000 hits/month) through South Dakota Media Outlets
Strategy 1.3.1 – Research and acquire funding for promotional items
Strategy 1.3.2 – Research and acquire free marketing opportunities (PSA’s)
Strategy 1.3.3 – Debut of monthly Press Release Series
Strategy 1.3.4 – Streamline social media efforts (twitter, Facebook, blog)
Strategy 1.3.5 – Print and Distribute 1,500 Profile Booklets annually
Strategy 1.3.6 – Research potential partnership with University media departments
Goal 1.4 – Identify and evaluate statistical outcomes affecting Head Start children
Strategy 1.4.1 – Identify data to be evaluated
Strategy 1.4.2 – Incorporate data into annual report
Priority Area 2: SDHSA funding
Goal 2.1 – Increase revenues from SDAEYC/SDHSA Conference by 10% / Year
Strategy 2.1.1 – Promote it as the ONLY early childhood conference in South Dakota
Strategy 2.1.2 – Add two (2) new donors/sponsors per year
Strategy 2.1.3 – Attend three (3) Early Childhood Education Conferences
Goal 2.2 – Increase Value of SDHSA Endowment by $10,000 by December 2013
Strategy 2.2.1 – Re-visit the purpose for the Endowment (why have it?)
Strategy 2.2.2 – Research other endowment opportunities and why they are effective
Strategy 2.2.3 – Attend three (3) webinars/trainings on managing endowments
Strategy 2.2.4 – Develop/Implement Plan for the Endowment
Goal 2.3 – Increase SDHSA Budget to $100,000 by December 2013
Strategy 2.3.1 – Each member of Executive Committee will submit two (2) funding opportunities to
Executive Director per year
Strategy 2.3.2 – Executive Director will spend 1 hr/week researching grants on Foundation Center Database
Strategy 2.3.3 – Complete Full Board fundraising orientation by March 2012
Strategy 2.3.4 – Develop funding database to track grant applications and their status
Strategy 2.3.5 – Acquire at least one (1) new funding stream per year
Priority Area 3: Partnership /Collaboration
Goal 3.1 – Increase SDHSA’s collaborative efforts by joining the unified voice for SD’s
young children and those families through active partnerships with at least two (2)
statewide organizations by 2013.
Strategy 3.1.1 – Develop list of current SDHSA partners.
Strategy 3.1.2 – Review/update information on partners from individual programs
Strategy 3.1.3 – Develop list of target partners
Goal 3.2 – Develop Partnership/Collaboration guidelines/policy
Strategy 3.2.1 – Review recommendations from University of Maryland
Strategy 3.2.2 – Develop/Finalize SDHSA Policy
Strategy 3.2.3 – Develop page on website dedicated to partnerships
Goal 3.3 – Utilize technology to increase meeting frequency and effectiveness
Strategy 3.3.1 – Review recommendations from University of Maryland
Strategy 3.3.2 – Determine options available to Board and respective programs
Strategy 3.3.3 – Develop new meeting guidelines
Strategy 3.3.4 – Begin with new meeting guidelines
Strategy 3.3.5 – Develop Board Orientation to inform new members
Priority Area 4: Professional Development/Training
Goal 4.1 – Expanding professional development, training and outreach to parents and staff by 2013.
Strategy 4.1.1 – Develop Training needs assessment template for both staff and parents
Strategy 4.1.2 – Research potential for parent conference in SD
Strategy 4.1.3 – Collaborate with HSSCO and State T/TA reps regarding trainings
Strategy 4.1.4 – Professional Development committee will submit two (2) training ideas per year.
Goal 4.2 – Enhance networking session
Strategy 4.2.1 – Acquire information from networking session
Strategy 4.2.2 – Finalize ECS/TA system to explore support options
Goal 4.3 – Support local Head Start programs to assist their staff in meeting required credentials
by required dates.
Strategy 4.3.1 – Determine training options based on development training needs assessment
Strategy 4.3.2 – Provide current updates to SDHSA training/events calendar
Strategy 4.3.3 – Develop a list of trainers from other programs to distribute to SDHSA Grantees
Strategy 4.3.4 – Collaborate with Universities to bring ECE major to staff (online)
Priority Area 5: Membership/Member benefits
Goal 5.1 – To increase active participation of 3 tribal programs by 2013
Strategy 5.1.1 – Making initial contact to build relationships with Tribal leaders
Strategy 5.1.2 – Determine Barriers to tribal participation
Strategy 5.1.3 – Develop alternative membership options
Goal 5.2 – To enhance and promote the membership benefits of the association by 2013.
Strategy 5.2.1 – Development of a membership database
Strategy 5.2.2 – Development and dissemination of membership survey
Strategy 5.2.3 – Finalize list of vehicles to promote Membership opportunities
Strategy 5.2.4 – Finalize group membership benefits
Strategy 5.2.5 – Determine tiered membership opportunities
Priority Area 6: Advocacy
Goal 6.1 – Increase legislative awareness through year-round awareness building program for
quality early childhood education legislation that supports needed systems and programs.
Strategy 6.1.1 – Add legislators to general mailing lists. Include key governor’s staff members
Strategy 6.1.2 – Research their inclusion in NHSA
Strategy 6.1.3 – Assist local programs with outreach. Finalize documents for their use
Strategy 6.1.4 – Organize Head Start Open House week for Legislators during Head Start Awareness Month
Goal 6.2 – Increase efforts as a state organization to support a national voice to counter negativity
seen around the nation to support head start.
Strategy 6.2.1 – Obtain and host Head Start success/impact stories.
Strategy 6.2.2 – Link to public officials on website
Strategy 6.2.3 – Make Contact with NHSA to see how we can contribute to their efforts/provide direction to
SD Reps.
Goal 6.3 – Increase efforts to compose and distribute a quality SDHSA newsletter that includes the
voice of both tribal and non-tribal programs in educating and advocating for children.
Strategy 6.3.1 – Finalize a Newsletter Production timeline
Strategy 6.3.2 – Finalize an Ed Calendar
Strategy 6.3.3 – Produce the newsletter template