Priority Area 2 - Build Awareness
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Goal 1.1 – Complete development and implementation of SDHSA marketing plan by 2011
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Strategies for Goal 1.2
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Date of Completion
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Responsibility
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Status Report/Notes
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1.1.1 – Conduct Environmental analysis
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Dec 2011
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SDHSA ED
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1.1.2 – Determine target markets
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July 2011
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SDHSA ED
Comm/Pub
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1.1.3 – Development/Research Marketing
Messages and Vehicles
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Feb 2012
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SDHSA ED
Comm/Pub
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1.1.4 – Complete Google Analytics Grant program information
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Aug 2011
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SDHSA ED
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1.1.5 – Finalize/Approve Plan
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Nov 2012
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SDHSA ED
SDHSA Board
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1.1.6 – Implement Plan
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Jan 2013
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SDHSA ED
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Goal 1.2 – Develop Universal waiting list reporting form
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Strategies for Goal 1.2
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Date of Completion
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Responsibility
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Status Report/Notes
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1.2.1 – Develop Form/Set reporting cycle
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Feb 2011
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SDHSA ED
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1.2.2 – Determine Availability of information and plan for use
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Jan 2011
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SDHSA Directors
SDHSA ED
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1.2.3 – Develop spreadsheet for analysis
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May 2011
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SDHSA ED
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1.2.3 – Strengthen communication and participation with tribal programs in regards to waiting list numbers
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Invite by Jan 2011
Follow up by March 2011
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HSSCO
SDHSA ED
Outreach
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Goal 1.3 – Double exposure to website through South Dakota Media Outlets
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Strategies for Goal 1.3
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Date of Completion
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Responsibility
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Status Report/Notes
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1.3.1 – Research and acquire funding for promotional items
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Nov 2011
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SDHSA
SDHSA Board
Outreach
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1.3.2 – Research and acquire free marketing opportunities (PSA’s)
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March 2012
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SDHSA ED
Comm/Pub
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1.3.3 – Debut of monthly Press Release Series
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Oct 2011
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Comm/Pub
SDHSA ED
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1.3.4 – Streamline social media efforts (twitter, Facebook, blog)
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May 2011
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SDHSA ED
Comm/Pub
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1.3.5 – Print and Distribute 1,500 Profile Booklets annually
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Ongoing
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HSSCO
Comm/Pub
SDHSA ED
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1.3.6 – Research potential partnership with University media departments
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Dec 2013
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SDHSA ED
Outreach
Comm/Pub
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Goal 1.4 – Identify and evaluate statistical outcomes affecting Head Start children
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Strategies for Goal 1.4
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Date of Completion
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Responsibility
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Status Report/Notes
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1.4.1 – Identify data to be evaluated
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Jan 2012
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Directors
SDHSA ED
Comm/Pub
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1.4.2 – Incorporate data into annual report
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June 2012
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SDHSA ED
Comm/Pub
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